So, you’re selling your Ealing & Northfields home. You’re looking for the highest price and crossing your fingers for a smooth sale. But is the greatest offer always the best choice?

Well, we wouldn’t be writing this if the answer was yes. Unfortunately, the biggest offer won’t always be the best and there are many reasons why.

It’s not about selling your Ealing & Northfields home for less than it’s worth, but it is about looking at the bigger picture. Is the buyer with the highest offer ready to buy? Can they move quickly enough to meet your timescale?

Remember, the highest offer means absolutely nothing if the sale falls through.

In this quick read, we look at reasons why the highest offer isn’t always the best, and why you should analyse all offers before making a decision.

Is the offer subject to mortgage funding?

Your highest bidder might be keen, but do they have the money to buy your Ealing & Northfields property? If they don’t yet have their mortgage sorted out, you might be in for a nasty shock. Possible scenarios include: no mortgage offer at all, not qualifying for the loan amount they need, having their mortgage application rejected or down valuing your property.  

Where does that leave you? Well, nowhere. By chasing the biggest number, you may have overlooked someone with a mortgage in principle ready to get the sale going. Worse still, you may have had a lower offer from a cash buyer (the property equivalent of a pink unicorn) which would have made the whole sales process faster.

Is the offer subject to sale?

This basically means the buyer won’t buy your Ealing & Northfields home until they sell their own. Welcome to the dreaded property chain. The buyer might be offering you the highest price, but it means nothing if they can’t sell their own property.

Timing

There are lots of issues when it comes to timing. For example: maybe the buyer is in such a hurry to move that you can’t meet their time expectations, perhaps their mortgage in principle is coming to an end and they need to speed things up. Or, what if you’ve found your dream property but the buyer wants to take things slowly, putting you at risk of losing your next home?

How to analyse offers

Quite simply, you need to communicate with your agent. They’ll have an outline of each buyer’s situation so you can make an informed decision rather than being swayed by £ signs.

Ask your agent questions such as:

  • Are they a first-time buyer?
  • Are they in a chain?
  • Are they a cash buyer?
  • Does the buyer have any contingencies?

Understanding who your buyer is and how fast/slow they can move forward is invaluable and no one will know more than your selling agent.

If you’re selling your pEaling & Northfields roperty, get in touch with Leslie & Co. today. We’re ready to help you make your next move.


    
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